Discover key strategies to boost visitor satisfaction at museums, UNESCO sites, attractions and destinations. In this guide we will provide you with some tips on how you can improve not only your visitor experience, but also your reputation and word of mouth to attract even more visitors.

Let’s face it - the most important factor when it comes to visitor experiences, whether at a museum, a UNESCO site or at the ruins of a historic building, is clarity. Visitors are there to enjoy learning about what they came to see, and if they find it difficult to navigate their visit through outdated paper maps or physical displays, this can be a problem. In fact, we believe that it can lead to unsatisfactory experiences at places that would otherwise provide great ones. This is what we want to battle, and in this guide we will provide you with some tips on how you can improve not only your visitor experience, but also your reputation and word of mouth to attract even more visitors.

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1. Keep the information up-to-date 

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When visitors show up - particularly if they have paid for the visit - they expect all information to be up to date and accurate. Keeping information up to date can be challenging when relying on printed paper maps and brochures. Often, errors or omissions are only noticed after printing thousands of copies - or then information changes and nothing can be done about it until the next batch is printed. While this may seem minor, visitors may quickly lose trust upon realizing that information is inaccurate.‍

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An Example from one of our partners

Once upon a time there was a lovely café in Helsinki - one of the locals’ favorites. It was so popular, in fact, that it used to be a household name on many destination maps in the city. Unfortunately, like many cafes, restaurants and attractions, it went bankrupt due to the pandemic. As tourism started increasing again, paper maps that included this café as a “must try” were distributed to visitors - but there was no café to be found. Not only were travelers upset that the local gem had gone bankrupt - they were now exploring the city with outdated information. We teamed up with one of the partners providing destination maps to create a digital destination guidebook on the Reveel platform - one that opened up straight in the visitors’ phones. Today, said partner uses Reveel for digital guidebooks that not only have reduced their paper printing by over 50%, but also can be updated with new information whenever. Now the partner enjoys an improved customer satisfaction while having taken a small step towards a greener, more sustainable way of helping visitors in Helsinki.

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2. Visitors love reading information in their own language

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Did you know that only 17% of the world's population speaks English? Putting this into perspective, with 83% not speaking English, highlights the importance of providing information in visitors' own languages. This not only makes information more accessible, but also enhances the visitor's experience at the attraction by adding a personal touch.

The Reveel platform translates all your visitor information into 28 different languages with just one click. We have served travellers from over 50 countries and received a rating of 4.8 out of 5 across our partners' guidebooks. This rating underscores the significance of offering information in the visitors' own language.

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3. Pictures add incredible value

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Pictures often captivate more interest than text - visitors are particularly drawn to various images. For instance, seeing what an ancient sea creature looked like in prehistoric times at a nature museum is, let’s be honest, more captivating than reading text and having to picture it yourself.

The Reveel platform allows you to attach unlimited images to whatever you want to showcase. You can also schedule what pictures are shown at what particular times. For example, some partners use this feature to display different pictures during summer and winter, providing visitors with a seamless experience and the impression that everything is always up-to-date.

Improved visitor experiences - why are we even talking about it?

It's true that many visitors may only visit a destination once, but the power of word-of-mouth should not be underestimated. Our research indicates that 70% of visitors trust and seek travel tips from their friends. Therefore, if you excel in providing a great experience at your destination, you will likely attract visitors across multiple demographics and generations.